How Receipts with QR Codes Drive Digital Transformation in the Restaurant Industry

The restaurant industry is rapidly evolving with digital advancements. Integrating receipts with QR codes is a significant driver of this change. This technology enhances customer interactions and makes business processes more efficient. Next, let's explore how QR code receipts are transforming the restaurant industry.

Streamlining Order Fulfillment with QR Code Receipts

Busy beverage shops, like bubble tea and coffee outlets, face challenges in managing order queues. A well-known coffee chain in China has adopted receipts with QR codes to address this issue.

At the counter, staff quickly print two copies of the drink orders using a thermal receipt printer. One receipt stays in-store. When a drink is ready, staff scan the QR code with a presentation scanner to confirm the order is processed. The relevant order information is sent to the cloud server, and then:

● The order status updates in the customer app.

● Customers will receive push and WeChat notifications as soon as their beverage order is ready for pickup, as reflected by the updated status on our in-store POS system.

This keeps customers informed about their drink's status, reducing wait times and improving order efficiency.

Driving Customer Engagement and Feedback

QR receipts also serve as a powerful tool for customer engagement and feedback. By linking the QR code to an online survey or review platform, restaurants can encourage customers to share their experiences, providing valuable insights for continuous improvement.

Leveraging QR Code Receipts for Marketing and Branding

QR code receipts are a powerful marketing tool, helping businesses in many ways.

● Linking to the Business's App for Online Ordering

● Guiding Customers to Join Membership Programs for Exclusive Rewards

● Promoting Various Promotional Activities

This approach boosts sales by encouraging repeat purchases and taking advantage of promotional offers. Moreover, it strengthens brand loyalty as customers associate the ease and benefits of QR code receipt interactions with a positive shopping experience.

Designing and Printing QR Codes on Receipts: Best Practices

Printing QR codes on thermal receipts requires careful consideration.

● Ensure the QR code is the right size and placed prominently for easy scanning.

Avoid clutter and keep the design clean. A good tip is to make it at least 1 cm by 1 cm so it's easy to scan.  

When printing QR codes on receipts, it's best to use vector formats like SVG and EPS instead of image formats like PNG and JPG. These vector formats resize easily and keep your QR codes looking sharp and clear.

● Use a reliable thermal receipt printer for high-quality prints.

The HPRT TP80N series thermal receipt printer is a cost-effective choice for catering, retail, and hospitality.

Equipped with a sharp cutter, it supports both partial and full cuts. It can sharply print various barcodes, QR codes, complex characters, and multilingual text, making it perfect for the diverse content printing needs of the catering industry.

This 3-inch POS receipt printer features a compact, exquisite design with a unique side-opening cover for easy paper loading and quick resolution of cutter jams. It has a durable print head with a lifespan of 100 km and a dust-proof gear design for enhanced durability.

The POS printer allows flexible adjustment of print density and features a user-friendly installation design. Additionally, it offers optional Wi-Fi and Bluetooth interfaces, enabling seamless integration into all-in-one POS systems or mPOS systems. This versatility makes it an ideal choice for receipt printing in various applications.

● Other Tips

Optimize receipt printer settings for clarity and durability. Regular maintenance prevents issues like smudging or fading. Following these guidelines will help businesses create effective QR code receipts.

QR code receipts are changing the game for restaurants! By using this tech, you can make things easier for your staff and create a better experience for your customers.

Are you looking for receipt printers or POS peripherals? Contact HPRT today! Our sales team is ready to assist you.