SHEIN's Sustainable Shift: 65% Products Now Use Digital Dye Sublimation Printing

Renowned cross-border e-commerce giant SHEIN announced on June 27, 2024, that since the company began actively implementing digital dye sublimation textile printing technology in 2018, replacing traditional screen printing methods, over 65% of SHEIN products now utilize this advanced printing technique as of June 2024.

This technological shift has allowed SHEIN to save a cumulative total of 1.13 million tons of water. SHEIN emphasized that as part of its significant ESG (Environmental, Social, and Governance) initiatives, the integration of digital sublimation textile printing with its flexible on-demand production supply chain will continue to drive sustainable development in the fashion industry.

What IS Digital Dye Sublimation Printing?

Digital dye sublimation printing is a technique where dyes are printed onto transfer paper and then transferred to fabrics to create vibrant and durable designs.

The process starts with creating a digital design on a computer. This design is printed onto special transfer paper using sublimation inks. When heat and pressure are applied, the inks turn into gas, penetrate the fabric fibers, and bond with the material, resulting in a high-quality print.

This method significantly enhances efficiency while conserving water resources. In comparison, traditional screen printing techniques require 0.49 tons of water for every 100 meters of fabric printed. 

Plus, it creates bright, vibrant colors that are hard to achieve with other methods, including screen printing.

Integrating Digital Dye Sublimation Printing with an On-Demand Production Model

The integration of digital dye sublimation fabric printers with SHEIN's on-demand production model allows for agile and flexible order adjustments based on market and sales trends.

This synergy reduces waste at the production source by enabling smaller, more customized print runs. The combined production model and philosophy help minimize resource and production waste.

In recent years, cross-border e-commerce has become a buzzword in the textile and apparel industry! Digital fabric printing has also garnered significant attention. The green and efficient production process, rapid production cycles, and capabilities for small-batch customization are all key advantages that attract investment from cross-border e-commerce capital.

From SHEIN's daily output of approximately 300,000 meters of digitally printed fabric to cross-border e-commerce platforms purchasing dye sublimation fabric printers to enhance their digital printing capabilities, the market for digital printing has expanded to new dimensions. Numerous custom platforms like HICUSTOM, SDS, and Depoga are pushing digital printing into new markets.

HPRT Dye Sublimation Fabric Printers

HPRT offers several dye sublimation fabric printers designed to meet the demands of high-quality sublimation textile printing.

For fabric factories and manufacturers making custom apparel and home goods for e-commerce with a quick-turnaround model, we recommend the DA182T PLUS dye-sublimation digital textile printer.

This fabric printer is equipped with 8 Kyocera print heads and offers flexible printing modes with options for 1-pass, 2-pass, and 3-pass printing. It achieves a maximum printing resolution of 600x1200 dpi, delivering vibrant colors and fine gradations.

The DA182T PLUS dye sublimation printer for fabric is ideal for printing on polyester and blended fabrics, making it perfect for custom apparel like T-shirts, jerseys, yoga wear, and activewear. Plus, it's great for

● Accessories like tote bags, mouse pads, and headscarves.

● Home decor items like tablecloths and cushions.

● Outdoor advertising materials, including promotional banners and posters.

With HPRT dye sublimation textile printer, businesses can enjoy efficient, eco-friendly production processes, helping to drive sustainability while meeting consumer demands for vibrant and durable printed fabrics. 

We are expanding our global network of distributors, resellers and importers. Partnering with HPRT gives you access to advanced technology and a position at the forefront of the textile industry. Reach out today to seize this growth opportunity.