Rapid Global Expansion of Chinese Tea Brands and the Role of POS System
In recent years, Chinese tea brands, particularly those specializing in bubble tea, have made remarkable strides in overseas expansion. Brands like HEYTEA, Nayuki, and LeLeCha have been actively expanding their global footprint, establishing stores in major cities across Asia, Europe, and North America.
From bustling metropolises to quiet neighborhoods, milk tea shops have sprung up, catering to foreign consumers' cravings for unique flavors and customized beverages.
Overseas Expansion Trends of Chinese Tea Brands in 2024
1. HEYTEA
On July 5, 2024, HEYTEA opened a pop-up shop, "HEYTEA Paris Tea Room," at 10 Rue Breguet, becoming the first Chinese tea brand to enter the French market.
According to reports, HEYTEA has surpassed 4,000 global stores, with 22 located overseas. HEYTEA plans to continue expanding into countries like the UK and Singapore.
2. Nayuki
On July 5, 2024, Nayuki opened a store in Singapore's Jewel Changi Airport. This marks Nayuki's second overseas location after Bangkok, Thailand, further advancing its internationalization strategy. The store offers not only classic tea drinks but also various teas and merchandise, providing a more enriched tea experience for consumers.
3. Chagee
In August 2024, Chagee re-entered the Singapore market, opening three self-operated stores at Orchard Gateway, Raffles City, and Shaw Centre. In just three days, the first store attracted over 10,000 customers, showcasing its appeal in the local market.
Chagee now operates more than 100 stores across Southeast Asia and continues to promote a healthier, lower-sugar modern oriental tea culture.
4. Mixue Ice Cream & Tea
Known for its affordable and high-value offerings, Mixue Ice Cream & Tea has successfully expanded across Southeast Asia with stores in countries like Vietnam and Indonesia. In 2024, it opened a new store in Paris as part of its European expansion plan, further solidifying its global presence.
As Chinese tea culture continues to spread globally and younger consumers seek healthier, personalized beverages, Chinese bubble tea brands are experiencing robust growth in overseas markets. Additionally, the support of social media and continuous brand innovation has provided a solid foundation for this trend.
The Widespread Application of mPOS and Cloud POS Systems in Tea Shops
As these brands venture into international markets, the need for efficient and reliable point-of-sale (POS) systems has become more pressing than ever.
Currently, the use of mPOS and cloud POS systems is becoming increasingly common. Why?
Firstly, mPOS systems offer cost-effective advantages. Compared to traditional POS systems, mPOS can turn an iPad or Android tablet into a POS terminal with lower hardware costs.
These systems can easily integrate peripherals like POS scanners and receipt printers, allowing businesses to efficiently process digital payments, print drink orders and bills. Moreover, their simple setup makes them ideal for small tea shops, pop-up stores, or temporary outlets.
Secondly, cloud POS systems significantly simplify store management. Through the internet, cloud POS can synchronize data across devices and stores in real-time, allowing for unified management of sales, inventory, and member information. This is particularly suitable for chain brands.
Compared to traditional on-premises POS systems, cloud POS eliminates the need for businesses to handle maintenance or purchase additional servers, further reducing operational costs and complexity.
Overall, the combination of these two systems provides bubble tea shops and beverage stores with flexible, efficient, and cost-effective solutions, perfectly aligning with the operational needs of modern small and chain beverage businesses.
HPRT's Commitment to the Tea Beverage Industry
HPRT has been dedicated to providing reliable POS equipment for the tea beverage industry for many years. Our extensive product line meets the high standards of various peripherals required by mobile POS and cloud POS systems. With years of industry experience, HPRT can provide customers with professional technical support and personalized services, helping tea beverage brands improve operational efficiency.
Our POS hardware products include:
● Receipt printers
58mm/80mm thermal receipt printers supporting multiple interfaces (USB, Ethernet, Bluetooth, Wi-Fi) for flexible integration with different POS systems.
Features include half-cut and full-cut, paper-saving mode, and the ability to print graphic logos, multilingual text, 1D and 2D barcodes, ideal for handling complex receipt printing requirements efficiently.
● Barcode scanners
Covering wired and wireless models, handheld and fixed scanners, capable of scanning product barcodes, receipt barcodes, digital QR codes, electronic coupons, digital membership codes, etc. These POS scanners offer high precision, fast speed, and durability.
● Label printers
HPRT thermal label printers support wired and wireless connections with excellent system compatibility. Print width, speed, and density can be flexibly adjusted. Easy to install and maintain, ensuring accurate positioning and high-quality printing of waterproof milk tea stickers and drink labels.
As the global tea beverage market continues to expand, the successful overseas expansion of Chinese tea brands undoubtedly injects new vitality into the entire industry.
HPRT has a deep understanding of industry needs. The POS equipment we provide not only meets the requirements of mPOS and cloud POS systems but also helps tea brands improve operational efficiency, reduce costs, and achieve digital transformation.
Choosing HPRT means choosing a reliable partner to jointly promote the development of the bubble tea industry. Welcome to contact us to be a partner of HPRT!
