ALL IN: HPRT's 2024 Global Partner Conference and New Product Launch

On the afternoon of December 27, the 2024 HPRT Global Partner Conference and New Product Launch, themed "ALL IN," was successfully held in Xiamen. This event marked a harmonious fusion of technology and art, orchestrating a symphony of better living.

The event featured an array of dazzling new products, with HPRT focusing on five pivotal areas: new commercial scenarios, the new consumer era, enhanced IoT experiences, innovative retail models, and redefined industrial systems.

This comprehensive showcase highlighted our advanced applications and technologies across its full range of printing solutions. The event painted a vivid picture of our strategic ecosystem and "three-pronged" approach in the commercial, consumer, and industrial sectors.

Nearly 400 global partners and strategic allies joined the celebration to witness HPRT's drive for innovation in productivity. Together, they explored deeper collaboration opportunities, aligning with our steady progress toward becoming a global leader in the printing industry.

ALL IN Lifestyle: Printing Life's Moments with Smart Commercial Solutions

The product launch segment was undoubtedly the highlight of the conference. Ye Rongli from our Smart Commercial Division illustrated the essence of HPRT's philosophy: "More than printing - it's about enriching life."

Everyday moments are seamlessly connected to printing. On a chilly winter day, receiving a cup of signature milk tea adorned with a thermal label brings warmth to both hands and hearts. During peak dining hours, a smartphone order in a busy restaurant is accompanied by a freshly printed receipt delivered with the meal. Later, in a supermarket's fresh produce section, customers use weighing scale labels to check out, where a receipt is torn from the printer along with their purchase. These smart, connected moments are unified by our thermal receipt printers, turning ordinary scenes into lasting impressions of modern life.

We unveiled our latest thermal receipt printer in the Smart Commercial Series, featuring enhanced printing speed and adjustable paper width. Combining label and receipt printing capabilities, these printers provide unparalleled efficiency for businesses, whether in bustling retail shops, expansive logistics centers, or busy production lines.

Our innovations in the Smart Commercial Series are the culmination of years of accumulated expertise and continuous development. Today, our shipping label printers are widely used in the express logistics sector, with 4 out of every 10 shipping labels being printed by our devices. Additionally, HPRT played a leading role in establishing the first industry group standard for electronic label printers in China. Building on this strong foundation, our advancements in thermal receipt printers enable it to seamlessly and precisely cater to diverse real-life scenarios.

ALL IN Art: Elevating Everyday Experiences with Artistic Expression

HPRT's philosophy, "More than life, it's art," was vividly embodied in the product presentation delivered by Song Shaowei from the Consumer Electronics Division.

Instant cameras, as a creative tool combining photography and instant printing, have long been adored by younger generations. The film-like texture of the prints, the artistic charm of spontaneous snapshots, and the sense of commemoration and ritual in capturing life's moments transform vibrant photos into artistic elements that enhance daily life.

Our previously launched Z1 instant camera received widespread acclaim for its exceptional photography experience and superior printing quality, earning prestigious awards such as the Red Dot Best Design Award, IDEA Design Award, and Good Design Award.

Building on the Z1's success, we have now unveiled the Z5 at this launch event - a screenless instant camera tailored to the Gen Z consumer's appetite for novelty. Embracing the self-gratifying "blind box" trend, the Z5 offers a fresh and delightful experience for everyday moments and travel adventures.

ALL IN Technology: Building Core Innovation in IoT

HPRT's philosophy, "More than art, it's technology," resonated powerfully during the dynamic presentation by Jiang Hao from the Smart IoT Division.

The Third Plenary Session of the 20th Central Committee of the Communist Party of China emphasized accelerating new industrialization and fostering advanced manufacturing clusters. In this context, industrial IoT has emerged as a driving force for modern industrial transformation.

As a leader in the printing industry's standards, we recognize the critical role of IoT in upgrading traditional industries. Backed by comprehensive end-to-end printing solutions, we leverage cutting-edge technology to deliver intelligent IoT experiences for our ecosystem partners, enhancing production efficiency through seamless connectivity.

At this launch event, HPRT unveiled a robust lineup of industrial barcode printers powered by Automatic Identification and Data Capture (AIDC) technology. These advanced devices enable comprehensive detection of character defects, barcode quality, pattern alignment, positional shifts, and background contamination. They address key applications in warehouse management, production lines, and assembly processes.

For instance, in warehouse operations, our barcode printers paired with handheld PDA terminals enable real-time inventory data sharing. On production lines, product codes generated by these printers can be scanned with our precision scanners for instant progress tracking. During inventory intake, products are scanned and synchronized with backend systems, significantly enhancing efficiency.

Our industrial barcode printers are widely applicable across sectors such as warehousing and logistics, healthcare, manufacturing, and smart cities, establishing a robust, self-sufficient printing ecosystem that accelerates intelligent production.

The launch of these new industrial barcode printers further strengthens our IoT network. Today, HPRT serves as a "bridge-builder," breaking down silos between devices. By integrating AIDC technology across the full product line - from encoding to recognition - HPRT ensures seamless interaction between people, devices, and networks, delivering superior solutions for the Industry 4.0 era.

ALL IN Core: Driving New Productivity in Printing

HPRT's commitment to "More than technology, it's about natural core innovation" was passionately expressed by Lin Yang, Product Director, during his keynote address.

In response to the national call for new productivity and technological innovation, we have entered the 3D printing sector. At the event, we unveiled a self-developed industrial 3D printer series, equipped with advanced industrial-grade software for precise control and optimized path planning.

These printers support diverse applications, including medical-grade products, consumer goods, flexible materials, and lightweight industrial components. Notably, the 3D printers boast a 95% domestically sourced build, featuring advanced technologies such as single-agent molding, closed-loop temperature control, and real-time inkjet inspection to ensure layer consistency and model precision.

Additionally, HPRT introduced its digital textile printer series, combining eco-friendliness, customization, automation, and intelligence. These products cater to various industries, from fashion design and home textiles to bathroom accessories, delivering high-quality and highly expressive digital printing solutions.

From the transformative power of 3D printing, hailed as a tool of high-end manufacturing, to the sustainable innovation of digital textile printing, HPRT continues to lead the charge in high-quality, new productivity. These advancements reflect the rise of domestic innovation in the printing industry and its cutting-edge applications.

Our unique expertise, refined over time, has not only created printing solutions proudly made in China but has also driven the deep integration of technology and industry. This synergy is shaping new, efficient production models that redefine the future of manufacturing.

ALL IN Future: Leading the Printing Industry to New Heights

HPRT's vision, "More than national core innovation, it's the future," is intricately woven into our new journey of growth. Lin Yang further explored the opportunities for digital transformation in retail, offering partners a glimpse into the possibilities of smart retail.

At the event, we launched an OA laser printer tailored to domestic office scenarios, advancing the localization of office ecosystems. With high capacity, low costs, and compatibility with domestic operating systems, these printers reduce consumable replacement frequency, making them an indispensable tool for modern offices.

Additionally, we introduced industrial coding machines seamlessly integrated with production lines to print dates, shelf lives, and ingredient lists on various soft packaging materials. These machines are already playing a vital role in cold-chain food traceability systems.

Smart retail links consumers with businesses while spanning storage and production processes. Our innovative IoT tools intelligently bridge these connections. Our products for the smart retail sector highlight our strategic alignment across commercial, consumer, and industrial markets - embodying the essence of our "ALL IN" commitment to comprehensive printing solutions.

The new products showcased at this event reflect our robust internal structure and ecosystem. As the printing industry integrates with next-generation technologies, AI, advanced materials, and high-end equipment, it is unveiling new value in the tech wave. As a dedicated leader in the printing industry, HPRT is taking steady strides with our partners, accelerating the journey toward becoming a global leader in printing innovation. Together, we will shape a smarter, more connected future!